Koralatov
January 25, 2010 at 1:19pm
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Fringe Typography

A selection of establishing shots from Fringe that irritatingly stuff giant, bevelled, plastic-looking all-caps Helvetica into the shot, rather than merely overlaying it.

  1. It’s not very visible in the below capture, but the rain is actually landing on, and splashing off, the letters:

  2. Surely having such fat, heavy-looking text perched half over the edge is unsafe?

  3. Note rubbish reflection effect:

  4. We proceed to fly over this miraculously floating text:

  5. And saving the worst ’til last — huge white letters hovering ominously over New York City:

There were many, many more examples I could have used, but after screen-capping my way through the first five episodes, I gave up. It’s just amazing to see Xara 3D being used on such a high-profile, high-budget show.